Boom Cycle Holborn
Year: 2021 Contractor: WFC
A complete refurbishment of the second Boom Cycle site from 2013, which sought to establish a physical brand identity the company had been developing since their inception - a move away from foregrounding workouts towards an experience where fitness is merely part of a wider range of lifestyle-based offerings. This refurb included an updated layout giving far larger changing areas, plus new surface finishes, fixtures & fittings plus custom furniture throughout.
Boom Cycle Holborn
Year: 2021 Contractor: WFC
A refurb of the second Boom Cycle site from 2013, which sought to establish the physical brand identity the company had been developing since their inception - moving away from foregrounding workouts to an experience where fitness is merely part of a wider range of lifestyle-based offerings. This refurb included an updated layout making changing areas far larger, plus new surface finishes, furniture, fixtures & fittings throughout.
